Do-it-yourself (DIY) healthcare is exploding. This is due in large part to the ubiquitous use of mobile devices, shifting consumer demands for more cost-effective and convenient solutions, and other technological and diagnostic breakthroughs. These tools allow consumers to assess, diagnose, and treat themselves without ever accessing the traditional healthcare system.
The sheer number of emerging products and services is mind-boggling. Medical devices, home testing and diagnostic products, and online mobile solutions promise to monitor your vital signs, scan for disease, analyze your DNA, crowd-source a diagnosis, and provide on-demand healthcare in your home.
DIY healthcare—like convenience care—is going to disrupt the existing healthcare market. Identifying and responding to these disruptive innovations is critical to the long-term success of every healthcare delivery organization.
Organizations will need to take the following steps to address disruptive innovations:
The Scanadu Scout is a good example of an emerging innovation that organizations must plan for and react to. The Scanadu Scout is a simple scanning device that promises to capture physiological data by placing it on your forehead. If technology such as this proves disruptive, healthcare delivery organizations will need to address many questions, including the following:
Addressing these questions is critical, especially when you consider the impact that DIY healthcare is already having on the industry—and this market is only in its infancy. Consumers have been driving most of the demand so far, and they represent a relatively small portion of overall healthcare spend. If the imminent technological breakthroughs prove as clinically effective and cost-efficient as projected, employers and payers will start covering these products and services. The result: the disruption will magnify. Preparing for these changes now is the key to avoiding unwanted disruptions in the future.